With the continuous development of the electric vehicle industry, the market demand has been gradually tending to balance, making the competition among various enterprises very fierce. Thus, it also affects the market demand for electric vehicle accessories. Then how to stand firm in such a brutally competitive market? It is very important to have a good user market segmentation, according to the personality of different consumers and changes in demand, according to the changes in the market, to a certain extent to change the category of products to attract the attention of customers. In the future electric vehicle market, market segment users have become a development trend. The basic principle of user segmentation is as follows: since each product has different customer groups, it should be subdivided into different categories according to the cultural concepts, economic income standards, living habits and consumption customs of the customer group. Enterprises should make plans for brand promotion according to the individual needs of these consumers.